There it is. That's McDonald's new take on the Hamburglar. Yep! After 13 years in mascot limbo, Rotten Ronnies has brought him back. But not as the almost likable character of decades ago:
No. This new, real life incarnation is supposed to represent the "suburban dad", and will promote the chain's new 1/3lb sirloin burger. Sorry McD's, but he looks like a potential pedophile on the loose. Either that, or a rejected villain from the old Batman TV series in the '60's.
Whoever they have for an ad agency, and what made them think this is going to fly must be fucked in the head. Maybe they'd better call Officer Big Mac out of retirement to shoot the son of a bitch. Or at least taser the fucker. The character looks that fuckin' creepy.
I don't know how many millions Ron's blew on this, and all for a sirloin burger, but I doubt they're gonna get their money's worth out of it.
Maybe they should've put the cash into some serious R and D to make their McGarbage food actually taste good.
'Nuff said.
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