That's 93 year old Russ Nelson, and he's 'president' of the mormon church. And he wants us all, even non-members, to stop using the phrase 'mormon". In fact, he is insisting we stop using the term 'mormon' and use the full name "the church of jesus christ of later day saints". And no more abbreviating it to LDS, either. I think old Russ is on LSD.
His pronouncement comes after he supposedly 'heard from god in a 'revelation' to make the change from 'mormon'. Sure he did. I'll betcha if ol' Russ actually DID hear from the made up cloud rider in the sky, he'd probably shit his pants, wondering if he'd been 'called home'.
I dunno how he's going to work the re-branding into the 'book of mormon' or the 'mormon tabernacle choir', rather than the new tcojcolds. Something tells me it won't roll off the tongue like 'mormon'.
And as for his insistence that non believers quit using the term 'mormon', I don't think so.
'Nuff said.
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